Immersive Film Production Moves Beyond Headsets

Business Wire press release announcing that Light Sail VR co-founder and chief creative director Matthew Celia will speak at NAB Show 2026 in Las Vegas on how immersive film production is moving beyond headset-driven distribution toward models that scale across real-world workflows. The release describes the industry's shift toward location-based, ticketed experiences and points to projects like NASA's Artemis II launch coverage as examples of where immersive formats deliver the most value. It also highlights how maturing pipelines, automation, custom tooling, and AI-assisted workflows are reducing the cost per minute of immersive production.